The chronicles of Asics, the perfect running shoes

Almost everything on the face of the Earth has some sort of history attached to it. Human history and evolution, everything has been chronicled. You shouldn’t be surprised if you find the history of your favorite fashion brand and how it evolved from the founder’s brainchild to the popular clothing brand it has become. People like finding facts about the things that hold their interests: for example, if you love jewelry, you would read into the evolution of your favorite jewelry brand. If clothes and jewelry can be chronicled, so can your favorite Asics running shoes.

Asics running shoes has been a favorite of regular runners and hardcore athletes. The comfort quotient, blended with style and strength, has been the major trademark of Asics right from its inception. If you love your Asics running shoes and aren’t aware about how it came into being, keep reading.

Asics is the brainchild of an entrepreneur who had the foresight to think of how a healthy body would impact the morale of his generation and the others to come. Kihachiro Onitsuka had founded the Onitsuka Co.Ltd in the year 1949 with the sole intention of reprising the Japanese youth’s morale that had suffered a setback during the war-torn period. He was of the opinion that a healthy body and healthy mind can work wonders in re-instilling a sense of confidence in the forlorn Japanese youth. The company broke into the mainstream with their unique concept of attaching suction cups to the sole of the shoes which would provide an unfaltering grip.

Then came the 1960s and the famous and now vintage Onitsuka Tiger shoes came into being. It was labelled the perfect running shoes after becoming a favorite of the Boston Marathon winners. Asics running shoes came into existence in the year 1977 out of the collaboration of Onitsuka with two other companies, a sport manufacturing company and a knitwear manufacturer. Asics running shoes became highly popular when the Olympic winners were spotted wearing it and the shock absorbing foam insoles and gel pad cushioning were an instant hit with runners. The gel cushioning is what became Asics became known for. Your current Gel Lyte running shoes have acquired these gel cushioned shoes from their ancestors.

The Gel Lyte running shoes have undergone major modifications from its initial days and has kept itself updated with the changing times and needs. It wouldn’t be wrong to say that currently, Asics running shoes is considered to be the contemporary street and athletic shoe brand with an interesting history to fall back on.


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